Ten years ago, Little Arrows was created to not only educate, but to excite the Lancaster, WI community youth in basketball. The core of this program is for 1st - 4th grade boys and girls to learn the fundamentals of basketball. At the end of each season, the girls and boys each perform during a high school basketball game to show off the skills they have learned. Little Arrows teaches kids what it is like to be a part of a team and how to be a good teammate. This program gives each kid a unique advantage to get an early start to the ins-and-outs of the sport.
Little Arrows Basketball Camp Complete Branding
UI Design
Development
Testing & UX
Little Arrows is an elementary camp for grades 1st–4th to learn the fundamental of basketball. For my senior level college class, we were tasked with the objective to take a non-profit organization and rebrand their business for free. I chose Little Arrows, because I grew up helping coach at these camps and loved seeing how much the kids loved learning basketball. I thought this was a great way to give back to a camp that had a huge influence on my childhood.
The goal of this project was to create awareness that draws the attention of potential participants while also tying the new design work into the previous established mission set by Little Arrows.
This project consisted of the following materials: T-shirt design, Brochure, Facebook Page, and three promotional posters.
